Privacy policy

PRIVACY POLICY

Effective as of 1 December 2025
The data controller is Egoé base s.r.o., Bílovice 519, 687 12 Bílovice, Company ID: 27679675, e-mail: shop@egoe.eu.

This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website and purchase goods.

By using this website, you confirm that you have read and agree to this Privacy Policy.

1. Personal data we process

We process only personal data that is necessary for providing our services and fulfilling contractual obligations:

a) Identification data
– first name, last name, address, Company ID, VAT ID (if the customer is a business).

b) Contact details
– e-mail address, phone number.

c) Order and delivery data
– purchased goods, shipping method, payment method, order status.

d) Data required to comply with legal obligations
– invoicing data, tax documents, payment records.

e) Technical and analytical data when visiting the website
– IP address, cookies, device identifiers.
For more details, please see our Cookie Policy.

2. Purpose of data processing

We process personal data only to the extent necessary for:

– concluding and fulfilling the purchase contract, processing orders, and delivering goods,
– communication with customers (inquiries, order changes, complaints),
– compliance with legal obligations (tax and accounting regulations),
– protection of our legitimate interests
(fraud prevention, protection of rights and claims, security),
– sending commercial communications (newsletter)
– only if you have given your consent or if you are our customer (you can unsubscribe at any time).

3. Legal basis for processing

Personal data is processed on the basis of:

– performance of a contract – creation and delivery of orders,
– compliance with a legal obligation – accounting and tax records,
– legitimate interest of the controller – protection of rights, marketing to existing customers,
– consent – where required (cookies, newsletter, third-party marketing).

4. Who has access to the data

Personal data is disclosed only to necessary recipients:

– IT service providers and the e-shop platform,
– shipping carriers (PPL, DPD, Česká pošta, etc.) for the purpose of delivery,
– payment service providers,
– external accountants or tax advisors,
– public authorities, if required by law.

We never sell personal data to third parties.

5. Data retention period

We retain personal data:

– for the duration of the contractual relationship,
– for the period required by law
(tax and accounting documents: 10 years),
– for the duration of consent (cookies or newsletter),
– for the period necessary to protect our rights and claims.

After the expiration of these periods, the data is securely deleted or anonymized.

6. Your rights

You have the right at any time to:

– request access to your personal data,
– request correction of inaccurate data,
– request erasure (“right to be forgotten”),
– request restriction of processing,
– object to processing based on legitimate interests,
– request data portability,
– withdraw consent (where processing is based on consent),
– lodge a complaint with the data protection authority
(Office for Personal Data Protection – www.uoou.cz).

7. Cookies

The website uses cookies for functionality, statistics, and marketing purposes.

More details can be found in the Cookie Policy, which forms part of the controller’s documentation.

8. Personal data security

We implement appropriate technical and organizational measures to protect personal data against misuse, loss, or unauthorized access.

Only authorized persons have access to personal data.

9. Transfer of data outside the EU

As a rule, we do not transfer personal data outside the EU.
If required by IT service providers (e.g. Shopify, Google), such transfers are carried out in accordance with GDPR and with appropriate safeguards in place.

10. Controller contact details

Egoé base s.r.o.
Bílovice 519, 687 12 Bílovice
Company ID: 27679675
E-mail: shop@egoe.eu
Phone: +420 737 420 524

11. Changes to the Policy

The controller reserves the right to update this Privacy Policy from time to time.
The current version is always available on the website.