What happens when a group of people who find skiing utterly fascinating get together? They design and build their own skis. That is exactly how it turned out in Bílovice. In a place where ideas become products. Egoé is sending its first truly personal skis to the slopes…
A purely personal decision
Looking for ways to solve a need of our own. Through a product. Egoé has been built on that principle for over thirty years. So when a group of people with a deep love of skiing came together in the company, a new theme was born…
It started with a debate about graphics and visual identity – back then there was nothing on the market that came close to the icons of the 1980s. Vojta Pršala, an active racer, then brought in the technical side – what the construction of the perfect ski should look like. And suddenly we were talking about building our own collection. Not because we felt the market was waiting for it. We simply wanted these skis. It was purely our own personal decision…
The first contours of our skis
Kontura. This is where it all begins. The brief: a genuinely versatile ski. For the topsheet, David Zezula, Egoé's art director, draws up a contour-line motif — the very same one we were using at the time on our camping conversions. The original ambition is modest, after all: to add one more product to our outdoor concept. Next in line comes DIP. And here everything changes. Filip Streit has a say in the design and we take on some demanding machining. The goal is absolute graphic simplicity, and the road to it runs through a great many debates. Done. What holds us back from a proper run at the market, though, is the construction. The ski suits racers more than anyone else. And there aren't many of those…
We're searching for a direction. Our own.
Beat. After alpine, we turn to ski touring. Together with designer Alice Fialová. One ski carries the profile of the climb, the other the matching heart rate. A deeply considered piece of visual thinking. So much so that we leave the logo off altogether. It would get in the way of the story. Skis are taking over more and more of our lives. Every collection comes out of a longer and longer discussion. We try full-scale external collaborations. Yet we discover that this is not a service you can buy. That we have to tell the story and do the work ourselves. And bring sales and marketing in on it. Time for real design within clearly defined limits. The time of the Parasites is coming…
Away from brands, closer to people
Pa®azit. The collection into which we pour our inner emotions. A tribute to the legendary ski models we once admired, the ones whose looks shaped the mood of the mountains at the turn of the eighties and nineties. In the end, David Zezula resolved it all by applying several patterns to a single pair of skis. A visual identity born from the clash of many opinions. A construction that respects what the shop floor had to say. Now it makes sense. From here, only one step remains…
Their very own first skis
Their very own first skis
This is us. The Star collection
Across every discipline – from alpine racing to ski touring – we work with the same visual concept. And we treat the ski as a three-dimensional object. What the ski is built for is spelled out as a texture on the base. The colour scheme of the topsheet flows seamlessly into the sidewalls. And then one small detail at the tail: the first and last letter of the name of one of the legends of alpine skiing. Because real emotion isn't about a brand. It's about individual people. Enter Egoé Star. The first personal ski…